The Evolution of Online Display Advertising
This video has now been updated, view the new version here: https://www.youtube.com/watch?v=efHVOWcNJZo
An IAB UK video to explain the evolution of display trading in 2012. The display ecosystem has developed from direct buying and selling into an increasingly complex environment with data now powering real time bidding and selling. This video aims to demystify the display landscape in 3 minutes!
Created by @adamtoldfield